CUSTOM WEBSITE DESIGN & DEVELOPMENT

The Builders Association of the Blue Ridge Mountains’ Parade of Homes (BABRM POH) is an annual event that showcases new and remodeled homes in the Asheville and Hendersonville areas. With approximately 25-30 builders participating each year, it’s a beloved fall tradition.

However, the previous website had its challenges—poor navigation, a lack of consumer focus, and inadequate functionality for virtual visitors. Recognizing the need for improvement, especially during the COVID-19 pandemic, we were tasked with redesigning and developing a new website to enhance the consumer experience, increase online participation, and serve as a robust marketing tool for builders and partners.

Our team undertook a comprehensive overhaul of the WNC Parade of Homes website, focusing on a user-centric design. We prioritized intuitive navigation and visually appealing elements to create an engaging experience, including a better photo gallery for each home, allowing visitors to appreciate the details and craftsmanship of the showcased properties.

Key features included:

• Enhanced Functionality: With custom post types, advanced custom fields, and robust search and filtering options, visitors can easily find projects of interest.
• Improved Photo Gallery: We created a visually appealing gallery for each home, giving users a better look at the stunning designs and features.
• Consumer Connection: We included a welcome message, the event’s history, mission, and an FAQ section to provide valuable information and build rapport.
• Marketing Integration: The website features sections for sponsor logos and information, as well as listings of participating builders with contact details and success stories.
• Engaging Copywriting: We crafted compelling and user-focused copy that highlights the craftsmanship of the builders and the unique offerings of the event, enhancing the overall user experience and connection with the audience.
• Accessibility and Security: Following best practices for Web Content Accessibility Guidelines (WCAG), we ensured the site is accessible while implementing strong security measures to protect against threats.

The launch of the revamped WNC Parade of Homes website has significantly improved the event’s digital presence, driving increased online participation and enhancing user satisfaction. Consumers reported a better experience with the new design and functionality, while builders and partners found a valuable platform for engagement.

In conclusion, our collaboration with the Builders Association of the Blue Ridge Mountains has resulted in a transformative digital experience that exceeds project objectives, driving participation and satisfaction for years to come.